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Early 2023 we were invited to join Typica, one of our specialty traders, to an amazing origin trip to Guatemala. Once arrived we were welcomed by Eduardo Ambrocio from Prisma Coffee.Prisma Coffee Origins was established in 2013 by Eduardo Ambrocio, a coffee industry veteran who played a key role in quality control at ANACAFE (Guatemala Coffee Association). The company works with around 40 producers to provide consulting services that add value to their coffees. They then match these unique coffees with customers in Asia, Europe, and the United States whose preferences align with their distinct characteristics and taste.After visiting numerous farms and washing stations across Guatemala we were invited to a superb cupping session at their headquarters. With our three ranges in mind we were very impressed by this La Hermosa and decided this would be the perfect coffee for our ‘Not So Fruity’ range.